Seriously? Seriously?

Hulk Hogan will be King of Bacchus 2008.

Surely this isn't because he's trying to garner publicity for his upcoming stint as host of the new-and-improved "American Gladiator."

A man who waxes his chest and wears a bandana with hair glued to it could never be so gauche, right?

(Then again, he could use some good publicity, given that he's going through a messy divorce, his son put a childhood friend in a coma via reckless driving, and his daughter tarts herself up like a hooker in pursuit of a "music" career.)

But...seriously?

(Photo shamelessly borrowed from NOLA.com.)